Fintech and digital payments giant Square Inc. has changed its name to Block in a move that reflects changes to its business, the company said in a statement Wednesday late afternoon ET.
- ”The Square name has become synonymous with the company’s Seller business…and this move allows the Seller business to own the Square brand it was built for,” the company wrote.
- The change to Block “acknowledges the company’s growth,” the company wrote, noting that since its founding in 2009, the firm has added the Cash App, TIDAL and TBD54566975 businesses.
- “The name change creates room for further growth,” the company concluded. “Block is an overarching ecosystem of many businesses united by their purpose of economic empowerment, and serves many people—individuals, artists, fans, developers, and sellers.”
- There will be no organizational changes as a result of the name change, although Square Crypto, a separate project of the company dedicated to advancing Bitcoin, of which Square CEO Jack Dorsey is a big fan, will change its name to Spiral.
- A legal change is expected to occur on Dec. 10, and the company’s stock ticker on the NYSE will remain as SQ.
- The move comes after Dorsey told investors he would be stepping down as the CEO of Twitter, though he will remain on Twitter’s board of directors until his term expires in the middle of 2022. Dorsey’s move has prompted some speculation that he would be focusing more of his efforts on bitcoin, either at Square or on his own.
