Cryptocurrency exchange FTX will air a commercial during the National Football League’s Super Bowl on Feb. 13, CEO Sam Bankman-Friend confirmed to CoinDesk on Tuesday.
- FTX has been a big spender in the sports advertising space, having locked down major deals with the NBA’s Miami Heat, Major League Baseball and the naming rights for University of California Berkeley’s football stadium.
- “Of course we’re doing the Super Bowl thing,” Bankman-Fried said in a statement to CoinDesk. “Would you really expect us not to? We actually wanted to buy the Super Bowl itself, but they don’t yet accept cryptocurrency. So we’re settling for buying ad time.”
- Bankman-Fried noted that sports sponsorships make sense because “sports fans are 2x more likely to know about crypto than non sports fans. Avid sports fans are nearly 3x as likely,” citing research from Morning Consult.
- NFL legend Tom Brady and his supermodel wife Gisele Bündchen already own stakes in FTX and serve as ambassadors for the exchange.
- A plethora of crypto-related commercials are expected to be aired this year during the Super Bowl as the industry moves towards targeting mainstream consumers.
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