Key Takeaways
- Coinbase launched its first children’s book, If You Find A Penny, marking the first anniversary of the U.S. Mint producing its final penny.
- Each $21.01 hardcover book includes $50 in bitcoin, redeemable through a verified Coinbase account.
- Pre-orders opened Nov. 12, with shipments planned by December 18. The U.S.-only promotion is limited to five books per buyer.
Coinbase Adds Bitcoin Bonus to Children’s Book
The U.S. crypto exchange announced “If You Find a Penny” on Thursday, Nov. 12, opening pre-orders for a limited-edition book that uses a rhyming bedtime story to explore the changing nature of money.
The launch coincides with the first anniversary of the U.S. Mint producing its final penny, a milestone Coinbase is using to highlight the transition from physical currency to digital payments. The book follows a coin navigating a financial system reluctant to change, presenting monetary evolution in a format intended for children and their parents.
“For a company building the future of finance, a children’s book might seem like an unexpected choice. That’s exactly why we made one,” said Coinbase Chief Marketing Officer Catherine Ferdon, in a statement. “Kids are going to ask why the penny is gone, and ‘ask your parents’ isn’t an answer.”
“This is a story families can sit down with together, away from a screen, and it comes with a first step into bitcoin for the kid’s future,” she added.
Each book includes a unique QR code on its final page that allows buyers to claim $50 worth of bitcoin through a verified Coinbase account. Redemption is limited to U.S. residents aged 18 or older with verified Coinbase accounts, meaning children cannot directly claim the crypto. Buyers can purchase up to five copies, with one bitcoin redemption allowed per book.
According to Coinbase’s official FAQ, the bitcoin is deposited within one to two weeks of successful verification, and redemption codes expire Jan. 31, 2027.
Pre-orders opened Thursday through the book’s official website, with Coinbase targeting shipment before Dec. 18, ahead of the holiday season. The company cautions that shipping dates could change.
Coinbase is also making the entire digital edition available to read online for free, allowing families to explore the story without purchasing the hardcover or claiming the bitcoin incentive.
