English Premier League soccer club Wolverhampton Wanderers (Wolves) are playing their season with a first-of-its-kind left sleeve: cryptocurrency exchange Coin Deal’s logo. While plenty of other examples of the intersection between professional sports and cryptocurrency exist, the arrangement between the exchange and the Wolves is a fairly big step in bringing the crypto idea to a very mainstream audience.
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Wolves Lend a Shoulder to Promote Coin Deal Exchange
“Looking back at our trip to Molineux Stadium in Wolverhampton,” Coin Deal recently posted, “where our founder and CEO, Kajetan Maćkowiak, signed the historic document making Coin Deal a very first digital currency exchange platform in the Premier League” meant mainstream exposure for the exchange. “We are proud to be a sponsor of such a big football club as Wolverhampton Wanderers FC!” Mr. Maćkowiak stressed.
Bringing digital assets into such a market just might be what England’s football fans need to onboard into the broader crypto world. According to Coin Deal’s history of the franchise, the Wolves have been in existence since the late 19th century. The 141-year-old club won the 2017–18 EFL Championship. The stadium where the sponsorship was signed has been the Wolves’ home since 1889. “As an exchange,” Coin Deal explained, “that we ourselves would like to use, we want to be close to our users and their needs; we also share the passion for sport.”
The Coin Deal logo appears prominently, pride of place, on the uniform’s left sleeve. An offensive blast, a defensive save, or simply running down the field will be opportunities for soccer fans around the UK to get exposed to a crypto product. According to local media, the team has never worn a sleeve sponsor.
Huge Gesture of Goodwill
“We are well aware of the impact that football marketing can have on a brand and its community,” Coin Deal noted, “especially in an industry such as ours. We truly believe that Wolverhampton Wanderers participating in a competition as prestigious as English Premier League will help to deliver our message globally. It is an exciting challenge for us and we are proud to be the official partner of Wolves!”
The Wolves’ managing director, Laurie Dalrymple, was equally complimentary, praising Coin Deal for “tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for. Coin Deal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”
“It is an incredibly exciting time to be involved with Wolves,” Coin Deal elaborated, “on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”
[youtube https://www.youtube.com/watch?v=KqSxZLrHPcA]
Will having a crypto exchange promoted by a sports franchise onboard more folks to crypto? Let us know in the comments section below.
Images via Pixabay, Wolverhampton Wanderers, and Coin Deal.
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