Binance, the world’s largest crypto exchange by trading volume, is to become the main shirt sponsor of Rome-based soccer club SS Lazio.
- The deal will last for two years with the option of a third and is worth up to €30 million ($35 million), the club announced Wednesday.
- Binance is also introducing a platform for the trading of tokens linked to top soccer clubs, with Lazio as the launch partner.
- The LAZIO token is now available on Binance Launchpad with 40 million on sale for a total of $4 million. Access will be available in due course via spot trading, bank card purchases and peer-to-peer trading.
- Binance has previously listed tokens of rival Italian soccer team AC Milan in partnership with Chiliz. It now appears to be taking a more direct role with its own fan token platform.
- Fan tokens aim to spur greater engagement between clubs and their supporters with the opportunity to access VIP experiences and other rewards.
Read more: FTX to List Chiliz Tokens for Sports Fans
