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    For Universal’s NFT Band, Music Is Second to Brand Identity

    For Universal’s NFT Band, Music Is Second to Brand Identity

    On Thursday, Universal Music Group (UMG) announced it had signed Kingship – not a musician, but a collection of four anthropomorphic non-fungible tokens (NFT).Billed as a “metaverse group,” Kingship is a partnership between UMG and the NFT investor Jimmy McNelis, who...
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