Dolce & Gabbana’s inaugural non-fungible token (NFT) collection, the Collezione Genesi, fetched approximately $5.65 million in a sale that closed Thursday.
- The group of nine NFTs was launched on luxury marketplace UNXD, which is built on Ethereum layer 2 Polygon.
- The bidding for the collection started Sept. 28 and ended today, with the NFTs being personally designed by Domenico Dolce and Stefano Gabbana for UNXD.
- “The Glass Suit” NFT fetched 351.384 ETH, or just over $1 million at current prices, while the two versions of the “Dress from a Dream” each fetched more than $500,000.
- The “Golden Impossible Jacket” sold for just under $300,000.
- Winners of each item received not only the NFT, but physical versions of the items and exclusive access to Dolce & Gabbana events.
- UNXD has also partnered with Polygon to launch a new $10 million “Culture Fund” that aims to expand the use of NFTs in the fashion industry.
Read more: Dolce & Gabbana’s NFT Collection Said to Attract Bidding Interest From DAOs
